When it comes to running a business you need to have several different things going for you. Most people would believe that having an excellent product would be the only important aspect of a successful company. While it is true that having a great product helps, you also have to be able to sell the product as well. Status Labs is an online reputation management company based in Austin, Texas and they’ve been helping customers get their message out for years. The team at Status Labs put together a collection of tips on how to craft your ultimate PR pitch to get your product sold or your company talked about.
Status Labs starts off by suggesting that you do heavy research before making any contacts with magazines, newspapers, or journalists. You want to make sure that you are looking for the right journalist and the right platform to deliver your message. It wouldn’t do you any good to pitch your tech business to a journalist that covers gardening, would it? Before you send off an email or make a phone call try to create a relationship and know just who you are talking to.
Alright, now you need to have an idea as to how you are going to pitch yourself or your product to this individual. The best way you can do that, according to Status Labs, is to have an amazing elevator pitch. An elevator pitch is a summary of your product or business that can be summed up in six sentences or less, enough time to tell someone during an elevator ride. Make your pitch concise, compact, and thoroughly punchy — you want to leave an impression. That is why Status Labs implores you to really push the storytelling aspect of your pitch. Make it fantastic, make the pitch stand out from the plethora of emails they no doubt receive.
Finally, Status Labs suggests that you practice every aspect of professional courtesy. You want to make the journalist’s job as easy as possible. This means that you should reply to emails as timely as possible, give accurate information, and look to accommodate the journalist in whatever ways you can. Follow Status Labs on Instagram to learn more about the company.
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